Fundamentals of Digital Marketing
Six concise modules covering what digital marketing really is, how traffic funnels behave, and what to get right before you spend a single rupee on paid ads.
Duration
Self-paced
Format
100% Online
Modules
6 modules
Price
Free ($0)
Learn By Deploying Real Budgets
No multiple choice exams or theoretical essays. You run real ad accounts, set up tracking pipelines, and optimize actual acquisition funnels.
Who this is for
- Beginners exploring digital marketing before committing to a paid career accelerator
- College students looking for structured foundational knowledge
- Small business owners who want to understand digital channels without getting tricked by agencies
Demand capture vs. demand generation
Core marketing terminology demystified
Mapping high-intent vs. low-intent audience segments
Search intent vs. social discovery
Top-of-funnel to bottom-of-funnel mechanics
Conversion rate optimization basics
How search engines rank pages
Keyword research essentials
Google Ads vs. Meta Ads fundamentals
Understanding ROAS, CAC, and CPM
Google Analytics 4 setup basics
Next steps to join live cohorts
The CEO Challenge
“One Real Problem. One Instant Solution.”
Every module ends with a pressure-test scenario. No Googling. You make the call: go, pivot, or kill. Revenue is truth. Speed beats perfection.
CAREER OUTCOMES
Roles You Can Crack at Top Companies
Performance Marketing Manager
Google + Meta campaigns, ROAS optimisation, budget management, customer acquisition at scale.
Growth Marketing Specialist
Full-funnel ownership, experiment-driven, data-heavy. The startup rocket fuel role.
Brand Strategist / Manager
Brand identity, positioning, communication strategy for FMCG, luxury, consumer brands.
SEO & Content Lead
Organic traffic, content engines, editorial calendars. Compound visibility over time.
Social Media Manager
Brand presence across platforms. Strategy + execution + community + paid social.
Digital Marketing Analyst
GA4, Looker Studio, attribution, cohort analysis. Data marketing decisions.
CRM & Lifecycle Marketing
Marketplace & E-com Lead
Learner Feedback
Over 3,000+ students have completed our free foundation modules.
3,000+
Enrolled learners
4.9/5
Learner rating
6
Concise modules
100%
Free access
Yes! There are no hidden fees, no trial periods, and no credit card is required.
You get lifetime on-demand access to all 6 video modules and downloadable templates.
Yes. After completing all 6 modules and passing the knowledge assessment, you receive a verified Foundation Certificate.
Absolutely. When you are ready to manage live client budgets, you can apply directly for Batch 2.
Yes, every module includes downloadable audit templates, swipe files, and real-world calculation exercises.
Ready to master Fundamentals of Digital Marketing with real market budgets?
Graduate with an industry-grade portfolio of real client campaigns, verified credentials, and live mentorship with active marketing leaders.
Small cohort size to guarantee 1-on-1 mentor reviews for every phase.
Live Agency Sprints
Work on real ₹5L+ brand budgets and live ad accounts, not simulated case studies.
CEO Challenge
Defend your strategic campaign live in front of agency founders and brand CEOs.
Modern AI Stack
AI workflows, Meta Ads Manager, GA4 attribution, SEO & growth loops from week 1.
Direct Placements
Access to our hiring network of 40+ partner brands and portfolio review sprints.
4 Months
Full Stack Marketing Online
30+
Real Client Briefs
₹8.5 LPA
Avg Batch 1 Package
100%
Portfolio Graded